{"id":2404,"date":"2026-04-15T12:28:26","date_gmt":"2026-04-15T16:28:26","guid":{"rendered":"https:\/\/melkaconseil.ca\/etudes-de-cas\/groupe-scandinave\/"},"modified":"2026-04-21T09:21:18","modified_gmt":"2026-04-21T13:21:18","slug":"groupe-scandinave","status":"publish","type":"case-studies","link":"https:\/\/melkaconseil.ca\/en\/case-studies\/groupe-scandinave\/","title":{"rendered":"Groupe Scandinave"},"content":{"rendered":"\n
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Context<\/h2>\n

Groupe Scandinave is a Quebec-based company that designs, builds, and operates Nordic spas inspired by Scandinavian tradition. The offering, focused on thermotherapy, relaxation, and disconnection, is deployed in natural settings as well as urban environments. Founded in 1999 in Mont-Tremblant, the group has established itself as a reference in high-end thermal experiences, emphasizing silence, integration with the natural environment, and an approach centered on deep relaxation.<\/p>\n

In 2022, Mr. Vincent Damphousse and the Fonds de solidarit\u00e9 FTQ became the principal shareholders of Groupe Scandinave, enabling the clarification of growth priorities and the structuring of expansion to consolidate positioning in a sector that remains largely unconsolidated in Canada.<\/p>\n

The project<\/h2>\n

The strategic planning process was based on a review of the wellness and thermotherapy market to identify the main growth opportunities. The identified opportunities were then prioritized according to their potential impact and the organization’s capacity to execute them effectively.<\/p>\n

This work enabled the executive team to align around a common vision and clear priorities, while identifying key levers to strengthen the group’s competitive advantage. Finally, the strategy was translated into concrete objectives and action plans, fostering better coordination between sites and a more integrated approach to network development.<\/p>\n<\/div> <\/section>\n\n\n\n

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Results<\/h2>\n <\/div>\n <\/div>\n\n
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1. Clear and Coherent Growth Vision<\/h3>\n <\/div>\n\n
\n Development of a structured ambition aimed at positioning the Scandinave Spa brand as a Canadian reference for high-end Nordic spas.\r\n<\/div>\n<\/div>\n
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2. Prioritization of High-Impact Initiatives<\/h3>\n <\/div>\n\n
\n Identification of the main growth levers to accelerate expansion while preserving the brand’s distinctive experience.<\/div>\n<\/div>\n
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3. Network Expansion<\/h3>\n <\/div>\n\n
\n Announcement in 2025 of a fifth spa in Edmonton, reinforcing the group’s national deployment ambition.<\/div>\n<\/div> <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Steve Arsenault, President and Chief Executive Officer, Groupe Scandinave<\/p>\n<\/figcaption>

The Melka team brought remarkable methodological rigor, enabling us to structure our strategic thinking. They challenged our growth assumptions with relevance, pushing us to explore avenues we would not have considered on our own. This support had a concrete impact on our expansion decisions.<\/p><\/blockquote>\n<\/figure>\n<\/div> <\/section>\n","protected":false},"featured_media":2407,"template":"","case-studies-category":[16],"case-studies-service":[26],"class_list":["post-2404","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies-category-hospitality","case-studies-service-strategic-planning"],"acf":[],"_links":{"self":[{"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/case-studies\/2404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/media\/2407"}],"wp:attachment":[{"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/media?parent=2404"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/case-studies-category?post=2404"},{"taxonomy":"case-studies-service","embeddable":true,"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/case-studies-service?post=2404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}