{"id":1424,"date":"2026-03-11T19:01:00","date_gmt":"2026-03-11T23:01:00","guid":{"rendered":"https:\/\/melkaconseil.ca\/etudes-de-cas\/motrec\/"},"modified":"2026-04-21T08:44:03","modified_gmt":"2026-04-21T12:44:03","slug":"motrec","status":"publish","type":"case-studies","link":"https:\/\/melkaconseil.ca\/en\/case-studies\/motrec\/","title":{"rendered":"Motrec International"},"content":{"rendered":"\n
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Context<\/h2>\n

Following an investment by Norea Capital and a change in leadership, Motrec wanted to reach a new stage of development and strengthen its position as a major player in its industry. Already present in 48 of the 50 US states as well as 10 other countries, the company had a solid foundation to accelerate its growth.<\/p>\n

The project<\/h2>\n

Melka supported the management team and the investor in a strategic planning exercise aimed at identifying and prioritizing growth opportunities with the highest potential for value creation. The analysis of the business environment and market trends established a common fact base to align strategic decisions around the most promising priorities. Initiatives were prioritized according to their impact and feasibility enabling resources to focus on the most promising growth levers and accelerate execution.<\/p>\n

A strategic off-site meeting aligned management around a clear vision, quantified objectives, and a concrete action plan. The newly formed team was participating in such a collaborative exercise for the first time. Through this process, Motrec was able to move from opportunistic growth to structured, value-creating growth by strengthening its existing markets, identifying new high-potential segments, and structuring its international expansion.<\/p>\n<\/div> <\/section>\n\n\n\n

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Results<\/h2>\n <\/div>\n <\/div>\n\n
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5 strategic priorities<\/h3>\n <\/div>\n\n
\n aligned between management and the investor to focus resources on the highest-impact initiatives<\/div>\n<\/div>\n
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100% of the management team mobilized<\/h3>\n <\/div>\n\n
\n around a common vision and quantified medium-term objectives\r\n<\/div>\n<\/div>\n
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3-year structured growth plan<\/h3>\n <\/div>\n\n
\n aimed at expanding into new segments and international markets\r\n<\/div>\n<\/div> <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Rodier Grondin, President and CEO, Motrec International<\/p>\n<\/figcaption>

The arrival of a new shareholder and a change in leadership represented a unique opportunity to accelerate Motrec’s growth, but also a time when it was essential to choose our priorities carefully.<\/br><\/br> Melka Consulting allowed us to structure our strategic thinking with a rigorous, collaborative approach that is highly focused on value creation. Their ability to quickly understand our industry, challenge our assumptions, and align our management team around a common vision allowed us to focus our efforts on the initiatives with the greatest impact. Today, we have a clear roadmap to strengthen our existing markets, develop new segments, and support our international expansion.<\/br><\/br> Beyond the quality of the analysis, we particularly appreciated their ability to mobilize our management team. This exercise strengthened our confidence in our decisions and our ability to collaborate to execute with discipline. Melka Consulting combined the rigor of a large firm with a level of involvement and proximity we’ve rarely seen. A highly valuable strategic partner for any organization wishing to accelerate its growth in a structured and sustainable way.<\/p><\/blockquote>\n<\/figure>\n<\/div> <\/section>\n","protected":false},"featured_media":1425,"template":"","case-studies-category":[12],"case-studies-service":[26],"class_list":["post-1424","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case-studies-category-manufacturing","case-studies-service-strategic-planning"],"acf":[],"_links":{"self":[{"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/case-studies\/1424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/media\/1425"}],"wp:attachment":[{"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/media?parent=1424"}],"wp:term":[{"taxonomy":"case-studies-category","embeddable":true,"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/case-studies-category?post=1424"},{"taxonomy":"case-studies-service","embeddable":true,"href":"https:\/\/melkaconseil.ca\/en\/wp-json\/wp\/v2\/case-studies-service?post=1424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}